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Video has become the most popular way for people to learn new skills and gain knowledge. At worst, you may be driving away customers or confusing your colleagues!

So, creating useful informational and training videos is essential to your business, both internally and externally. Never fear. Creating engaging, entertaining, and effective videos is easier than you might think. That can be anything from showing a process either in the physical world or in a software application to teaching more soft skills, such as leadership training, customer service training, etc.

Instructional videos can be nearly any length, but generally, the shorter your video, the better. Our research showed that most people prefer videos between five and 19 minutes long.

Make your video as long as it should be to get the job done properly, but as short as possible. Fancy cameras, expensive microphones, complicated lighting setups — all of these can help you make extremely professional and highly polished videos. You can make incredibly effective and professional-quality videos with minimal equipment.

You can download free trials of Camtasia and Snagit right now. Microvideos are very short, highly focused instructional videos that typically teach a single, narrow topic. They can be highly polished and professional or very informal, depending on your needs. Use microvideos any time you need to teach a simple concept in a few steps.

You might make a one-off video that teaches a new software feature. Or for more complex concepts, create a series of microvideos that splits a topic into logical chunks.

As instructors shy away from long-form video, microvideos offer the same outcomes with better engagement from their audience. This strategy also allows for more control over the pace of learning and makes the learning content easier to consume. While microvideos are most often used to teach a skill, they can be used to share knowledge or information or teach soft skills.

Usually between two and 10 minutes long, tutorial videos often leverage multiple instructional methods, such as direct instruction, follow-along type guidance, and even quizzing and interactive elements. But, tutorial videos are incredibly useful inside your organization as well. For internal training, they can be as formal or informal as necessary. Imagine a library of tutorial videos your HR department can use to offer basic training on how to use various systems for employee onboarding.

Those would likely need to be a little more polished. However, I can make quick tutorial videos right at my desk to show a colleague how to find a particular report in Google Analytics. When to use it: Tutorials videos can teach just about anything. No hard-and-fast rules exist for deciding when to use them. Basically, any time you need to teach a process or share valuable information on how to improve a skill, a tutorial video will be useful. Example: In this example, the instructor introduces the software, then walks the user through the steps of recording, editing, and sharing their video.

However, while tutorial videos typically cover more hard skills or processes, training videos commonly cover interpersonal topics, such as compliance and harassment training, or job-related topics. Training videos often use footage of real people to help bolster the connection between the trainer and trainee, but that is not a requirement.

When to use it: Training videos can teach just about any process. Training videos are often used in situations that lend themselves to live video, where the interpersonal connection will improve the content retention. Primarily, recording a lecture or presentation makes it available for an audience to consume content when they have time. It allows them to consume as much or as little as they can at any given time and, like all of the videos in this piece, they can go back and review it as needed.

This might be as simple as recording just the slides and audio for a presentation, or as advanced as recording the slides, a camera or cameras and professional audio. Lecture and presentation capture tend to be longer than a tutorial video and span the length of the class or presentation.

This makes them more time intensive to consume and requires a higher level of investment from the audience. To brush up on your presentation or lecture captures skills, check out our blog post The Complete Guide to Lecture Capture. One of my favorite things we do here at TechSmith is share out vital information needed for a meeting via video.

That way everyone comes to the meeting armed with the information they need to actually discuss a topic and make decisions rather than having to sit through and process it in real time. Or, for purely informational meetings, we often just make a quick presentation recording with whatever data or information we needed to meet about and share it with the team.

Now, people can watch the video when they have time, go back and review as needed, and watch it at their own pace.

Rather than call everyone into a meeting every time I want to share something, I pull my data, fire up Snagit, and make a quick and dirty video sharing what I think is important. Now, rather than getting people together for 30 minutes or an hour, they get what they need in a fraction of the time. A screencast is a screen recording designed to share knowledge or teach someone to perform a task.

Screencasts tend to be quick, informal, and are usually intended for a smaller audience than tutorial videos. Screencasts allow an instructor to quickly grab information on their screen to answer a question or clear up a problematic concept.

An effective software tutorial screencast may be useful for months or even years. When to use it: Screencasts are great for quick, informal instruction.

More than 25 years of communications and marketing experience. Science and sci-fi enthusiast. Guitar player. On a mission to pet all the dogs. A few things about me: 1 Mildly or not-so-mildly obsessed with the movie Alien, 2 two rescue pibbles Biggie and Reo , and 3 friend of ducks everywhere. Skip to content.

Here are five videos you can make today — no pro skills or pro equipment required! How long should an instructional video be? What equipment do I need to start making instructional videos? Making Impactful Videos Using Stories.

What is techsmith snagit 2018 free.Compare Camtasia Versions

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